Case Study: Dotmatics transforms demos and shortens sales cycles with Tourial

Dotmatics cuts sales cycles by 22% with Tourial

Dotmatics, a leading provider of scientific R&D software for the life sciences industry, faced challenges in its sales process. Their highly technical audience required in-depth product content before engaging with sales, which caused sales engineers to spend excessive time on repetitive demos for smaller deals. This delayed progress on larger opportunities and left business development representatives and account executives without scalable, engaging assets for prospecting.

By implementing Tourial's interactive micro tours, Dotmatics transformed its demo process. The vendor's solution allowed prospects to explore the platform through self-guided tours, which reduced the pressure on live demos and equipped sales teams with better content. As a result, Dotmatics saw a 22% decrease in sales cycles, a 34% increase in web conversions, and its sellers ranked Tourial as their number one tool for outbound prospecting.

Dotmatics