Case Study: Ireland Unlocked Tours builds high-quality Irish product and new industry relationships with TourConnect

Ireland Unlocked Tours - Customer Case Study

Ireland Unlocked Tours is a small outbound tour operator based in Tennessee that helps travelers discover the real Ireland through iconic and off-the-beaten-path experiences. As the company launched, founder Annie Shattuck needed to build relationships with partners to develop tour products while also finding agents and clients to book them, and she was looking for a faster, more efficient way to grow than searching Google, attending events, and traveling to trade shows. TourConnect helped address this challenge with its PartnerFinder platform.

Using TourConnect’s PartnerFinder, Ireland Unlocked Tours created a profile, used filters to find active Ireland-focused product and agent partners, and reached out through the connect feature to start building relationships year-round. With TourConnect, the company connected with more than 75 companies, generating sales calls, presentations, and in-person meetings, while new notifications helped Annie keep discovering relevant partners as they joined the platform.

Ireland Unlocked Tours

Annie Shattuck

Founder