Case Study: AC Group achieves faster itinerary turnaround with TourConnect’s Itinerary Assist AI

How TourConnect AI helps AC Group significantly improve response times

AC Group, a UK-based destination management company, needed a faster way to build precise, personalized itineraries while managing operational bottlenecks and maintaining high service levels for its B2B travel clients. Working with TourConnect, the company chose Itinerary Assist AI to support its operations team and streamline itinerary creation.

TourConnect implemented Itinerary Assist AI to help AC Group generate itinerary skeletons, cover more options, and speed up responses without replacing staff. The result was a major improvement in turnaround time, smoother onboarding, and steadily improving output as the AI learned over time, with AC Group describing it as a “game changer” that helped the team move faster and deliver better service.

AC Group

Rob Russell

Chief Executive Officer