Case Study: 150 Spear enhances its lobby experience with TouchSource video wall and digital art

San Francisco Property Innovator 150 Spear Deploys TouchSource Video Wall with Digital Art

150 Spear, a Class A office building in San Francisco's competitive South Financial District, faced the challenge of attracting and retaining tenants in a crowded market. To stand out, they needed to transform their lobby into a smart, welcoming community space that went beyond standard amenities. They turned to vendor TouchSource and its ArtSpaces solution to address this challenge.

TouchSource implemented a video wall powered by TurningArt that blended digital art from local San Francisco artists with real-time news and tenant information. This solution created a dynamic and aesthetically pleasing ambiance. The result was a universally positive response from tenants, who found the lobby more welcoming and functional. The renovation helped 150 Spear develop a strong reputation for community and ambiance, improving its competitive position.

150 Spear

Jim Osburn

Property Manager