Case Study: Macomb Medical Campus improves wayfinding with TouchSource digital directory

Macomb Medical Campus - Customer Case Study

Macomb Medical Campus, managed by Liberty Property and Asset Management, was experiencing significant wayfinding challenges. Their outdated slat wall directory was ineffective, causing approximately 50-60 lost visitors per day to interrupt a busy eye care practice for directions. This not only inconvenienced tenants but also led to costly damage to the building's walls from makeshift paper signs. To solve this, they turned to TouchSource for a digital directory solution.

TouchSource implemented a large, 75-inch Wall Display directory that is highly visible upon entering the building. This drastically reduced the number of people asking the eye doctor for directions and provided a professional, modern solution. The TouchSource system also made directory updates faster and less expensive to manage. The property manager reported excellent support and is now working with TouchSource on additional features to guide after-hours patients to urgent care and showcase property listings.