Case Study: Granite Properties boosts customer engagement with TouchSource digital signage

How Granite Properties Boosts Customer Engagement Using TouchSource

Granite Properties, a commercial real estate company, faced a challenge in effectively communicating with its building customers across its national portfolio. Their reliance on static posters and emails was inefficient, especially with the need to distribute urgent health notices during the pandemic. They needed a user-friendly, remotely manageable digital solution to close this communications gap and partnered with TouchSource for a digital signage platform.

The solution implemented by TouchSource included mobile display stands, screens, and centralized software for easy, remote content management and scheduling. This allowed Granite's teams to make instant updates from anywhere. The results included significant time and cost savings from eliminating printed materials and a measurable increase in customer engagement, such as a notable uptick in requests for advertised notary services. TouchSource helped Granite elevate its brand and strengthen customer connections.

Granite Properties

Laurel Patel

Sr. Manager of Community Experience & Insights