Case Study: Transportation Management Association (TMA) Group boosts transit awareness with TouchSource digital displays

Creating a Transit Communication Network with TouchSource Digital Displays

The Transportation Management Association (TMA) Group, a non-profit serving Greater Nashville, faced the challenge of raising public awareness for alternative transit options in a car-centric community. To combat congestion and promote its services like van pools and carpools, the TMA Group partnered with TouchSource for an all-in-one digital display and software solution to build a communication network.

TouchSource implemented large digital displays placed in high-traffic hubs across the city, featuring customized software with real-time transit schedules, traffic data, and community information. This solution successfully increased public awareness and ridership; since its 2020 deployment, public and shared transit usage grew by hundreds of riders. The TouchSource system also proved adaptable, being used to share critical health and safety information during the pandemic.

Transportation Management Association (TMA) Group

Chase Harper

Business Development Director