Case Study: a Saudi Arabia’s leading beverage producer boosts promotional engagement and cuts costs with Touchlane's mobile app renovation

Saudi Arabia’s Leading Beverage Producer saves $4,000 per month with Touchlane

Touchlane was engaged by a leading beverage producer in Saudi Arabia to renovate its advertising mobile application for iOS and Android. The client needed to run monthly promotional campaigns where users would scan barcodes on juice packages at specific hotspots to collect points and win prizes. Key challenges included overcoming the high cost and slow speed of the Firebase Realtime Database, integrating complex mapping with Mapbox, and connecting to Tetrapak's barcode database.

Touchlane executed a full-cycle development, reworking the backend and integrating Hazelcast to create a distributed cache, which optimized data flow and drastically reduced Firebase costs by $4,000 per month initially. The team also integrated Mapbox for hotspot navigation and Scandit SDK for barcode scanning, while building a new administration panel. The solution resulted in a successfully launched app that boosted the client's brand awareness and product sales while providing significant ongoing cost savings.