Case Study: Nephos Technologies elevates CEO as the data expert with Touchdown PR

Nephos Technologies reaches 200 million readers in 6 months with Touchdown PR

Nephos Technologies, a consultancy-led data services integrator, faced the challenge of building its CEO's reputation as 'the data expert' in a crowded market where reporters have limited time for new sources. To address this, the vendor Touchdown PR implemented a media relations program using expert commentary.

Touchdown PR devised a two-pronged strategy involving proactive outreach to targeted reporters and reactive commentary on breaking news, supported by a constantly updated 'comment bank'. This solution generated 29 pieces of coverage in top-tier publications like The Financial Times, reaching over 200 million potential readers and successfully establishing the CEO as a regularly cited expert.

Nephos Technologies