Case Study: HackerOne boosts AI thought leadership and media awareness with Touchdown PR

HackerOne secures 9 reporters and 57,200 coverage views with Touchdown PR

HackerOne, a cybersecurity company, faced the challenge of establishing its thought leadership and positioning on Artificial Intelligence within the industry. They partnered with the vendor Touchdown PR to increase brand awareness and become a go-to source for reporters covering AI's impact on cybersecurity.

Touchdown PR planned and executed an exclusive media roundtable for HackerOne, facilitating a conversation between reporters and expert hackers. The solution successfully positioned HackerOne as a thought leader, resulting in 9 reporters attending and 3 key media articles being published, which achieved over 57,000 online coverage views.

HackerOne