Case Study: Globalization Partners Achieves 400+ Media Placements with Touchdown PR

Globalization Partners secures 400+ coverage pieces and 52% share of voice with Touchdown PR

Globalization Partners, a leading global employment platform, faced the challenge of expanding its business operations and building brand awareness in new markets like the UK and APAC, where it had little media presence. Its "Employer of Record" service was not widely recognized. Touchdown PR was engaged as its trusted PR partner to educate the market and substantiate the company's position as the market leader.

Touchdown PR pivoted its strategy to focus on remote-first culture and positioned Globalization Partners as a leading hiring solution for the remote workforce. The vendor secured over 400 pieces of coverage, cementing the customer's industry-leading position with a 52% media share of voice. Touchdown PR also supported numerous award wins, including Professional Employer Organisation of the Year and Female CEO of the Year for its founder.

Globalization Partners