Case Study: Glasswall boosts brand awareness with Touchdown PR’s flash mob campaign

Glasswall boosts event engagement at Infosecurity Europe 2022 with Touchdown PR

Glasswall, a renowned cybersecurity company and leader in protection against file-based threats, faced the challenge of promoting their Content Disarm and Reconstruction (CDR) technology in an engaging and entertaining way that moved beyond traditional media. They tasked their vendor, Touchdown PR, with creating a campaign to raise awareness of malicious malware and highlight the importance of file sanitization solutions.

Touchdown PR implemented an imaginative flash mob performance at the Infosecurity Europe 2022 event with 4,000 attendees. The performance creatively depicted the spread of malware and how Glasswall's CDR technology cleans files. This unique approach successfully generated significant engagement at the event and was later published online, resulting in a high number of video views, website link clicks, and reactions. The client reported that the campaign exceeded expectations and successfully differentiated them from competitors.

Glasswall