Case Study: Fluent Commerce achieves 200+ global coverage results with Touchdown PR

Fluent Commerce secures 200+ pieces of coverage with Touchdown PR

Fluent Commerce, a provider of a cloud-native order and inventory management platform for retailers, faced the challenge of increasing its brand awareness and media market share within a competitive retail technology sector where earned opportunities were limited. The company hired Touchdown PR to help it become a well-known name in the UK market across retail, business, and tech media.

Touchdown PR implemented a strategy that included a steady pipeline of news, thought leadership, and expert commentary on relevant retail issues. The agency worked closely with Fluent Commerce's experts to provide timely insights to journalists and also developed proactive campaigns around company culture and multi-region research. As a result, Touchdown PR secured over 200 pieces of global coverage for Fluent Commerce in EMEA alone, doubling the target. This success led to an expanded remit into France and the US, with coverage achieved in multiple tier-one retail, tech, and HR publications.

Fluent Commerce