Case Study: Konica Minolta Brings Virtual Dealer Summit Experiences to Life with Touchcast Digital Twins

Konica Minolta reduces event emissions by 100.2% with Touchcast

Konica Minolta, a Japanese multinational technology company, faced a challenge of limited physical space for its 2022 Annual Dealer Summit at its New Jersey headquarters. The company needed a solution to provide an immersive experience for virtual attendees without sacrificing the quality of the in-person event. To address this, Konica Minolta partnered with vendor Touchcast.

Touchcast implemented a solution by creating a digital twin of Konica Minolta's Client Engagement Center in the metaverse. This included a virtual replica of the building's exterior, lobby, and showrooms, complete with digital twins of its printers. The solution allowed Konica Minolta to expand its audience reach significantly, reduce costs, and save time on event planning. A major measurable impact was a 100.2% reduction in the event's estimated carbon emissions. Konica Minolta also gained a lasting asset for future sales enablement and virtual meetings from Touchcast.

Konica Minolta