Case Study: Fiat boosts customer engagement with Touchcast’s Metaverse Showroom

Fiat boosts dwell time by over 50% with Touchcast

Fiat, a major global automotive manufacturer, sought a sustainable and innovative solution to launch its new series of electric vehicles. The challenge was to create a digital retail experience that combined the convenience of online shopping with the personal touch of a live concierge, all without requiring customers to use specialized hardware like VR headsets. They partnered with Touchcast to overcome these adoption barriers.

Touchcast implemented its Metaverse-as-a-Service (MaaS) platform to create a photorealistic, browser-based showroom for Fiat. This solution allowed customers to interact face-to-face via video with live product specialists and personalize their vehicle in an immersive 3D environment. The results were significant, with customer session times in the metaverse lasting up to 40 minutes and website dwell time increasing by over 50%.

Fiat