Case Study: Ubisoft boosts E3 audience and fan engagement with Touch Worldwide

Ubisoft grows E3 audience from 243,000 to 4.1 million with Touch Worldwide

Touch Worldwide partnered with Ubisoft to produce its annual E3 press conference. The challenge was to elevate the production to compete with major industry players like Sony and Microsoft for positive press and fan loyalty on a global stage.

The solution implemented by Touch Worldwide was a comprehensive event production service encompassing everything from venue selection and stage design to content strategy, celebrity management, and live broadcast. This work grew the live online audience from 243,000 in 2012 to 4.1 million in 2018, with the event regularly hailed as the best show at E3.

Ubisoft