Case Study: Starbucks reconnects partners with the brand through Touch Worldwide’s Leadership Experience

Starbucks inspires 13,000 attendees with Touch Worldwide

Starbucks needed to reconnect its thousands of store and regional managers with the brand's core passion for coffee and equip them with strategies for future success. The vendor, Touch Worldwide, was engaged to produce its large-scale internal Global Leadership Conference, providing event strategy and full experience production.

Touch Worldwide designed and executed an end-to-end experience for nearly 13,000 attendees in Chicago, which included strategic general sessions, a massive 400,000 sq. ft. custom-designed experience hall, and development sessions. The solution was overwhelmingly successful, inspiring attendees and providing them with valuable tools, which helped them reconnect with their love for the brand and their passion for coffee.

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