Case Study: Starbucks inspires 6,000 partners at its virtual annual meeting with Touch Worldwide

Starbucks hosts a 103-minute virtual annual meeting with Touch Worldwide

Starbucks faced the challenge of transforming its traditional Annual Meeting of Shareholders into a unique virtual event to mark its 50th Anniversary during the Coronavirus pandemic. The goal was to celebrate its partners and reinforce its mission while navigating public health constraints. Touch Worldwide was engaged to produce this virtual meeting.

Touch Worldwide collaborated with Starbucks to create a three-act show in just three weeks. The solution involved extensive video production, including filming new assets and remote recordings with international partners. The resulting virtual event was a success, generating pride and inspiration among attendees. It achieved a 40% engagement rate with nearly 6,000 partners in attendance.

Starbucks