Case Study: Starbucks reconnects 14,500 leaders to coffee, craft, and community with Touch Worldwide

Starbucks hosts 14,500-partner Leadership Experience 2025 with Touch Worldwide

Starbucks sought to reconnect its vast network of store managers, district managers, and regional directors to its core mission of coffee, craft, and community as part of its "Back to Starbucks" strategy. The challenge was to design and execute a massive, immersive event that would reignite this passion for over 14,500 partners. Touch Worldwide was engaged to provide comprehensive event strategy and production services to bring this vision to life.

Touch Worldwide designed and produced the 2025 Leadership Experience, a four-day event in Las Vegas featuring executive keynotes, the Global Barista Championship, and a massive 250,000-square-foot immersive coffee pavilion. The solution included workshops, networking opportunities, and celebratory concerts to deeply engage attendees. The result was a flawlessly executed event that successfully reconnected partners to the Starbucks journey from bean to cup. Touch Worldwide's work involved a team of over 500 specialists and vendors to achieve this significant impact for the global coffee icon.

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