Case Study: Starbucks reignites coffee education with Touch Worldwide

Starbucks engages 50,000+ learners with Touch Worldwide’s Coffee Academy

Touch Worldwide partnered with Starbucks to address the challenge of updating its entire coffee education program. Starbucks needed new training materials to educate its baristas and support employees, aiming to develop greater coffee expertise across the company and share its existing knowledge more efficiently.

The solution involved creating the "Coffee Academy," a comprehensive system featuring redesigned print materials and online content. Touch Worldwide developed new books, a Coffee Passport, and partnered with Arizona State University to bring the program online. This resulted in over 50,000 registrations for the online content and was hailed by employees as Starbucks' most engaging learning materials. Touch Worldwide continues to expand the program with additional content.

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