Case Study: Archer Daniels Midland (ADM) engages investors with Touch Worldwide

ADM engages 1,195 viewers in a 3-hour Global Investor Day with Touch Worldwide

Archer Daniels Midland (ADM) sought to effectively engage its investment community by planning its first Global Investor Day since 2014. The company needed an agency partner to help design and produce a compelling event to present its evolving strategy and commitment to innovation. ADM engaged the vendor Touch Worldwide for its event strategy and production services.

Touch Worldwide collaborated with ADM's internal teams to develop content and graphics, and provided executive coaching. When the event had to pivot from in-person to a live broadcast due to Covid, Touch quickly activated backup plans to deliver a studio-based program. The vendor produced a live stream with its webcast partner, resulting in a three-hour program for 1,195 unique registered viewers, successfully immersing investors in the ADM narrative.

Archer Daniels Midland (ADM)