Case Study: John Lyon School raises £36,000 for COVID-19 relief with ToucanTech

John Lyon creates COVID-19 hardship fund & raises £7,500 in one month

John Lyon School used ToucanTech to mobilize its alumni community during the COVID-19 pandemic, creating a hardship fund to help pupils from lower-income families who were facing financial strain. The school needed a fast, effective way to appeal to supporters, collect donations, and keep students at risk of leaving school able to continue their education.

Using ToucanTech’s platform, John Lyon School sent a personalised appeal from the Head, linked directly to the donation page, and tracked engagement across its alumni list. The campaign raised £7,500 in just one month and ultimately more than £36,000 for the relief fund, with £7,750 donated directly through ToucanTech. The school also saw strong email performance, including a 75% open rate and a 10.5% click-through rate.

John Lyon School

Suzannah Chirnside

Alumni Relations Coordinator