Case Study: Scalix increases search visibility and traffic with ToTheWeb SEO optimization

Scalix - Customer Case Study

Scalix, which provides enterprise email and calendaring software, worked with vendor ToTheWeb after its site was not ranking in the top 100 results for key search phrases and visitors were not following the main homepage links. The challenge was to improve search visibility and guide users more effectively to important content.

ToTheWeb optimized Scalix’s site content for target search phrases, recommended a homepage redesign with integrated keywords and multiple paths to key content, and made navigation links and sales-focused messaging more prominent. The effort delivered measurable gains, including a 71% increase in page views, a 51% increase in unique visitors, and a 98% increase in search referrals.

Scalix