Case Study: Omni-ID Boosts Web Leads by 70% with ToTheWeb

Omni-ID - Customer Case Study

Omni-ID turned to ToTheWeb for help with a website that was essentially invisible to search engines and not generating qualified leads. The site’s homepage was also failing to move visitors into the sales funnel, creating a major conversion challenge. ToTheWeb provided search engine marketing and website usability support to address these issues.

ToTheWeb optimized the site to improve homepage performance, search visibility, and lead generation, while also defining metrics and building a dashboard to track results. The outcome was strong: web leads increased 70% in the first year, website visits rose more than 80%, and the site began ranking on the first three pages of Google for more than 67 keyword phrases, driving a 211% increase in search traffic.

Omni-ID

Margie Kriebel

V.P., Marketing