ToTheWeb
6 Case Studies
A ToTheWeb Case Study
Mohr Davidow Ventures, a technology-focused early stage venture capital firm, worked with ToTheWeb to address the challenge of creating a scalable site structure, improving search engine visibility, and strengthening the brand. The project centered on search engine optimization and a website relaunch designed to better support both users and search rankings.
ToTheWeb improved navigation so key content was only one click from the homepage, then analyzed how target audiences searched for investors online and incorporated those terms into the site content, title tags, and meta tags. The result was first-page Google rankings for over 18 months, a 298% increase in traffic in the first four months, and a 53% increase in traffic from Google in the first month.
Pamela Mahoney
Director, Marketing