Case Study: Meru Networks achieves higher leads and rankings with ToTheWeb

Meru Networks - Customer Case Study

Meru Networks worked with ToTheWeb to improve visibility for a new Wi‑Fi standard and establish itself as a leader in that emerging market. The challenge was to drive awareness, search visibility, and lead generation around a new technology category.

ToTheWeb launched an integrated search engine marketing program that included SEO, PPC, display, video, and retargeting campaigns. The results were strong: inquiries increased 594% quarter over quarter, cost per form completion dropped 71%, monthly phone calls to sales rose 127%, and monthly video views increased 86%. Organic search also improved, with the new technology keyword becoming Meru’s top non-brand organic term and the site ranking 3rd on Google for the standard name.

Meru Networks