Case Study: Ensighten boosts conversions with ToTheWeb

Ensighten - Customer Case Study

Ensighten wanted to generate more leads from its paid advertising campaigns, and turned to ToTheWeb for help improving landing page performance. The challenge was not the traffic quality, but converting more of those PPC visitors into leads.

ToTheWeb recommended a landing page redesign and then ran A/B tests comparing the old and new versions. With the offer and content held constant, the new design delivered a 35% higher conversion rate, 9% more conversions, and a 20% reduction in ad spend for Ensighten.

Ensighten