Case Study: ICC Academy achieves an ecommerce-powered, flexible LMS and improved automation and UX with Totara

The International Chamber of Commerce Created an Ecommerce-powered Lms for B2b and B2c Audiences

The ICC Academy, the International Chamber of Commerce’s e-learning arm, provides online certifications and professional development for banks, corporates and other trade stakeholders. Facing a shift to mixed B2B and B2C revenue streams, the Academy needed a flexible, customizable LMS that could support ecommerce, manage multiple audiences and hierarchies, automate enrolment and records, accommodate new partnerships, and enable third‑party integrations without heavy ongoing costs.

By adopting Totara and partnering with Kineo for custom plugins and scripts, ICC Academy rebuilt its platform to match business needs—adding an integrated ecommerce catalog, SSO with Magento, online proctoring, streamlined booking and enrolment extensions, and automated onboarding. The changes produced program‑level certification pathways, ad‑hoc course selection, role‑based record visibility, faster IT response and onboarding times, and an improved UX, enabling the Academy to innovate and respond to market needs.

ICC Academy

Federica Peloso

Director of Technology