Case Study: IPA saves over £100,000 a year with Totara Learn

The Institute of Practitioners in Advertising saves £100,000 a year with Totara Learn

The Institute of Practitioners in Advertising (IPA) needed to modernize its aging learning platform, which no longer met learner expectations, was slow to deliver content, and lacked the flexibility to manage qualifications and move exams online. IPA turned to Totara Learn to support its flagship advertising qualifications and improve the user experience for learners in the UK and globally.

Totara implemented a branded, responsive learning platform with single sign-on, custom progress tracking, dashboard tools, themed course templates, and later a native mobile app for offline access. With Totara, IPA improved learner satisfaction to 97% rating the experience good or above, reduced support queries, and cut costs significantly, saving over £100,000 a year overall and £23,000 annually from the Foundation Certificate alone.

IPA

Indre Dragunaite

Head of Learning Technologies