Case Study: The Foreign Trade Association (FTA) boosts workshop attendance by 30% across 81 countries with Totara

The Foreign Trade Association boosted workshop attendance by 30% for learners in 81 countries

The Foreign Trade Association (FTA) represents retailers, brands and importers worldwide and needed to train huge, diverse audiences across 1,900 members and 41,000 factories and farms. They faced scaling challenges — multiple countries, languages and skill levels — plus complex, overlapping supply‑chain relationships that required strict data access controls and better monitoring of staff and producer progress.

Neo built the FTA Academy on Totara Learn, mapping and integrating the complex supply‑chain hierarchy and adding tailored reporting, automated audiences, an auditor qualification program and collaborative landing pages. The result was a 30% increase in workshop attendance, 350+ training sessions with active learners in 81 countries, rapidly growing monthly users and several new programs — a fully connected global learning community that exceeded expectations.

Foreign Trade Association

Andrew Martin

Senior Manager Monitoring and Continuous Improvement