Case Study: Samsung Electronics cuts online training costs by up to 40% and boosts retail sales with Totara

Iris London Partners With Samsung to Refresh the Brand’s Best-in-class Retail Learning Platform

Samsung Electronics UK partnered with Iris London to refresh Samsung Backstage, its best‑in‑class retail e‑learning platform, with the goal of reimagining the experience to boost engagement and brand advocacy among UK retail staff. User research set four strategic objectives: make the platform a habitual part of users’ work and life, deliver cutting‑edge bite‑sized learning, introduce non‑financial incentives to reward advocacy, and surface measurable business KPIs.

Leveraging Totara Learn’s open, modular architecture, Iris built a unified web and native‑app experience featuring responsive bite‑sized courses, a central Program hub, progress tracking, gamification (points, credits, leaderboards), and enhanced group messaging and notifications. The refresh cut online training costs by up to 40% for new product launches, attracted 18,000 active users from a 38,000 database in three months, increased quiz completions by 29%, and stores with a Backstage Elite user sold 64% more premium devices.

Samsung Electronics

Mike Edwards

Retail and Contact Center Director