Case Study: Hans Anders achieves successful sports glasses product training with Totara

DRIIVE towards the launch of a new product with the tour the Hans

Hans Anders, a European optician and audiologist retail chain, needed to train 2,500 employees across 650 locations on a brand-new sports glasses line called DRIIVE. The product required new fitting and strength-measurement techniques, and Hans Anders used Totara, its learning platform, to help staff quickly understand the product and how to sell it confidently.

Using Totara, Hans Anders created a gamified learning campaign called “Tour de Hans” with five interactive stages, badges, jerseys, and recap content to make learning engaging and memorable. The program was built by two L&D specialists in just three weeks and helped reduce new product rollout costs by 40%. More than 1,000 employees completed the course, including 856 in the Netherlands and 200 in Belgium, with very positive feedback and stronger sales confidence.

Hans Anders

Shanta van der Ende

Learning and development specialist