Case Study: Coty Professional Beauty achieves greater learner engagement with Totara Learn

Coty Professional Beauty’s Wella Education platform becomes #1 marketing opt-in contributor

Coty Professional Beauty wanted its online learning solution, Wella Education, to feel like a best-of-breed website while remaining easily accessible and giving stylists the skills they need to succeed. To achieve this, Coty Professional used Totara Learn as the foundation for the platform.

Totara helped Coty Professional Beauty launch Wella Education with strong design flexibility and core learning capabilities, delivering major results. The platform became Wella’s highest marketing opt-in contributor, generated 4.5% more opt-ins than wella.com, and drove 400,000+ unique visitors, 120,000+ registrations, 65%+ learning completion rates, and 100,000 seminar bookings, with 62% of users accessing it by smartphone.

Coty Professional

Annamaria

Technical Education Trainer