Case Study: Bridgestone outpaces the competition with Totara Learn

Bridgestone outpaces its competition with Totara Learn

Bridgestone, a global leader in tire technology selling through over 2,500 independent dealers, needed a way to make product and sales training stand out in a market full of dry, technical and visually dark learning. To keep dealers confident and make Bridgestone the go-to learning resource, the company set out to redesign its Totara Learn platform to be lighter, more fun and much easier to navigate so learners would return often and retain product and selling knowledge.

Working with Kineo, Bridgestone used Totara Learn’s open-source flexibility to implement a refreshed look, streamlined accordion navigation, personalized learner journeys and integrations across agencies. Gamification (leaderboards, competitions and a points algorithm), monthly quizzes and improved reporting increased engagement and made courses easier to find and track. The result: a more agile, user-friendly platform that keeps dealers coming back, strengthens product knowledge and helps Bridgestone outpace competitors.

BridgeStone

Brian Degen

Education Program Manager