Case Study: CLiKD builds an award-winning dating app with Totally

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CLiKD launches award-winning dating app with Totally and 1.5 million questions answered

CLiKD came to Totally with an idea to create a unique, personality-based dating app for Millennials that blended photography and quizzes. Their challenge was to turn early wireframes into a visually stunning minimum viable product that could be successfully launched on both Google Play and iTunes.

Totally designed the app and built a scalable backend system, which included a custom matching algorithm and an integrated messaging service. The solution resulted in a successful launch with over 35,000 downloads and 1.5 million questions answered. The app was nominated for four awards and won the UK Dating Award for Innovation, establishing it as a major player in the dating scene.


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