Case Study: Hirematic achieves a stronger brand and successful AI-powered GTM launch with Total Product Marketing

Hirematic launches a new brand in 3 months with Total Product Marketing

Hirematic, an AI-powered multi-channel job ad platform, faced the challenge of building its brand and launching its innovative product to market. They lacked an internal marketing function and needed help creating their brand story and product messaging. They engaged Total Product Marketing (TPM) to assist with this go-to-market effort.

TPM implemented a comprehensive solution that included creating new messaging and positioning, developing and launching a new website, and running content marketing and paid advertising campaigns. The results were significant, including a new website launched in just three months, content that reached over one million users, and a paid ad click-through rate of 6%—a 500% improvement over the industry average. The efforts successfully established Hirematic as a strong brand with a promising sales pipeline.

Hirematic