Case Study: George Strait boosts engagement and fan growth with Total Assault

George Strait grows to 9.1M audience with Total Assault

The country music artist George Strait faced the challenge of increasing engagement and awareness for himself and his thirtieth studio album, 'Honky Tonk Time Machine.' To address this, he worked with the vendor Total Assault on a comprehensive social media and promotional campaign.

Total Assault's solution involved amplifying George Strait's social media presence, creating a dedicated Facebook group for superfans, establishing him on TikTok, and developing promotional microsites. The results were significant: the artist earned over 281 million impressions, grew his total social audience to 9.1 million, gained over 270,000 TikTok followers, and generated 21,000 contest entries alongside 3,500 pieces of user-generated content.

George Strait