Case Study: ZaloPay boosts organic traffic and non-brand growth with TOS (TopOnSeek) SEO strategy

ZaloPay boosts non-brand organic growth 132% with TOS (TopOnSeek) Agency

ZaloPay, a major Vietnamese e-wallet, faced the challenge of increasing its brand awareness and organic traffic in an intensely competitive fintech market with over 40 competing wallets. Their goal was to achieve significant growth in search rankings and user acquisition. They partnered with TOS (TopOnSeek Agency) to implement a comprehensive SEO strategy.

TOS developed a multi-phase strategy targeting different customer funnels with specific keyword groups, from top-funnel educational content to low-funnel conversion-focused actions. Following an initial setback from a Google algorithm update, TOS successfully recovered traffic by updating content and expanding into trending topics like shopping and food. The results were substantial: TOS exceeded its KPIs, achieving a 321% increase in keyword rankings after phase one and a 132% growth in non-branded traffic, making ZaloPay the leader in growth according to Semrush.

ZaloPay