Case Study: ELSA achieves top Google rankings and major organic growth with TOS SEO

Elsa grows organic traffic 10x with TOS (TopOnSeek) Agency

The customer Elsa, an English learning app using AI speech recognition technology, faced the challenge of increasing brand awareness and user acquisition in Vietnam's highly competitive market. They partnered with the vendor TOS (TopOnSeek) Agency to develop and implement a comprehensive SEO strategy to reach more potential customers through Google search.

TOS implemented a multi-funnel SEO strategy targeting users at different stages of their journey, from general learning queries to specific brand searches. Over six phases and 3-4 years, this approach dramatically increased Elsa's organic traffic. The results included strategic keyword groups ranking in the Google top 5-10, a near 100% increase in leads collected, and industry-leading visibility. The campaign's success was recognized with a shortlist nomination for the Global Agency Awards 2023.

Elsa