Case Study: Lionsorbet enhances online diamond shopping with Toru’s Interactive Diamond Sales App

Lionsorbet launches a mobile responsive diamond sales app with Toru

Toru Digital worked with Lionsorbet, a company that builds websites for jewelry retailers, to address a common challenge in online diamond sales. Customers struggled to visualize and compare the size and shape of different diamonds on their own hands, which is a significant barrier for such a high-value online purchase.

The solution Toru developed was a web-based, mobile-responsive app built with AngularJS. This interactive sales tool allows users to visualize diamonds on their hand using high-definition 3D renders. Integrated with a custom CMS, the app is offered as a subscription service to jewelers, who can embed and brand it easily. This solution enhanced the online shopping experience, provided valuable customer analytics, and generated ongoing revenue for Lionsorbet.

Lionsorbet