Case Study: Domino Jewellery achieves a cohesive brand overhaul with Toru Digital

Domino Jewellery boosts online turnover and launches a new B2B brand overhaul with Toru

Domino Jewellery, a large UK-based manufacturer and distributor to independent retailers, sought to elevate its market position through a strategic brand overhaul. They partnered with Toru Digital for this initiative, which also coincided with the development of a new bespoke B2B commerce platform to fit their complex requirements.

Toru Digital delivered a complete and cohesive brand identity designed to be adaptable to seasonal trends. The new branding was rolled out starting with the updated B2B e-commerce website and integrated across all communications. As a result, Domino Jewellery saw a significant increase in online turnover following the launch.

Domino Jewellery