Case Study: Diversey streamlines product discovery with Toru's Diversey GPS sales explorer tool

Diversey scales a sales explorer for thousands of products with Toru

Toru Digital was engaged by Diversey, a global leader in sustainable cleaning and hygiene solutions, to address a key challenge faced by their sales teams. With an extensive and complex product portfolio, sales representatives found it difficult to quickly locate the right product for specific customer requirements across various sectors and functions.

The solution implemented by Toru was the development of the 'Diversey GPS', a versatile and scalable sales explorer tool. This widget features a highly visual, Google Maps-inspired interface that combines simple search filtering with a 3D environment for product placement. Built with a VueJS front-end and a bespoke CMS, the tool is fully responsive and easily integrated into Diversey's web assets. Following a successful launch for Food & Beverage products, the tool was embraced by the broader Solenis group for a large-scale, cross-sector rollout of thousands of products, empowering sales teams with an immersive and engaging resource.

Diversey