Case Study: SD Worx boosts UK brand awareness with Torpedo Group

SD WORX drives 490,000 video views with Torpedo Group

SD Worx, a Belgium-based payroll and HR software provider, sought to grow its market share and reposition its brand in the UK and Ireland. Their challenge was to be perceived as a forward-thinking, employee-centric partner to HR decision makers. They tasked the Torpedo Group with creating a campaign to increase brand visibility and reshape this perception.

The Torpedo Group developed a bold campaign featuring striking creative with oversized individuals in workplace settings to visually represent putting people first. This concept was rolled out across video, social media, and a dedicated microsite. The results were significant, achieving over 490,000 video views and more than 4,000 unique website visits within the first three months, successfully elevating the SD Worx brand presence.

SD WORX