Case Study: Rackspace boosts AWS insight engagement with Torpedo Group

Rackspace drives 40,000+ visits in 16 weeks with Torpedo Group

The customer, Rackspace, had conducted extensive research into Amazon Web Services (AWS) usage but faced the challenge of making their complex data stand out in a saturated market. Their goal was to transform this data into an engaging experience that would resonate with both technical specialists and business leaders. The vendor, Torpedo Group, was tasked with creating this impactful campaign.

Torpedo Group developed a dynamic, interactive content hub and microsite to bring the research to life. The solution featured intuitive UX, animated visualizations, and a custom profiling tool for personalized benchmarking. This digital campaign was amplified through targeted outreach. The vendor's work generated over 40,000 visits in 16 weeks with a 10% conversion rate, creating a scalable platform that positioned Rackspace as a leader in AWS insight.

Rackspace