Case Study: Mitsubishi Electric expands data centre market share in Europe with Torpedo Group

Mitsubishi Electric boosts lead generation 59% above target with Torpedo Group

The customer, Mitsubishi Electric, faced the challenge of low brand awareness for its data centre solutions across Europe despite being an established player. To capitalize on the continent's rapidly expanding data centre needs, they partnered with Torpedo Group to raise awareness of its cooling, power, and monitoring solutions and position it as a credible, end-to-end provider.

Torpedo Group implemented a two-year, phased campaign targeting four key European markets. The solution involved an initial year of brand awareness messaging followed by a year of content syndication, all built around research-led industry drivers. The campaign delivered extraordinary results for Mitsubishi Electric, smashing all targets with reach 113% above target, page views 86% above target, engagement 304% above target, and lead generation 59% above target with 239 MQLs delivered, establishing them as a recognized market partner.

Mitsubishi Electric