Case Study: Hexagon launches MAESTRO globally with Torpedo Group

Hexagon launches MAESTRO globally with Torpedo Group and reaches 13,000 social impressions in 10 days

Hexagon, a manufacturer of metrology solutions, faced the high-stakes challenge of launching its next-generation MAESTRO CMM platform to replace legacy systems responsible for a significant portion of its annual revenue. The company needed a clear and compelling global go-to-market strategy from the Torpedo Group to align its teams and communicate the product's value with confidence and consistency.

The Torpedo Group developed a strategic narrative built around four core pillars and created a fully integrated ecosystem of visual identity, messaging, and campaign assets. This solution provided a scalable blueprint for the launch, which achieved a social media reach of 13,000 and a non-social media reach of 124,000 within the first 10 days, with overall customer sentiment reported as very positive. The Torpedo Group's work not only ensured a cohesive launch but also set a new standard for how Hexagon brings products to market.

Hexagon