Case Study: Autodesk brings Autodesk Tandem to market with Torpedo Group

Autodesk drives 70,000+ website visits with Torpedo Group

The customer, Autodesk, faced the challenge of launching its Tandem digital twin product into a market that did not widely understand the complex technology. The goal for vendor Torpedo Group was to educate time-poor professionals in the AECO sector on the practical business value of the platform and to clearly differentiate it from abstract, overly technical competitors.

Torpedo Group developed a distinctive brand identity and creative system centered on the concept of "clarity builds confidence," visualized through modular data blocks. This approach broke from category norms with a bold, tangible look. The resulting launch campaign and website drove over 70,000 visits, successfully building significant awareness and accelerating user understanding of Autodesk Tandem's value.

Autodesk