Case Study: Autodesk achieves stronger Digital Project Delivery adoption with Torpedo Group

Autodesk boosts prospect rate by 60% with Torpedo Group

The customer Autodesk faced a challenge in the AECO industry, where fragmented data and disconnected workflows were causing project inefficiencies. Their concept of Digital Project Delivery (DPD) and product, BIM Collaborate Pro, were not being effectively communicated. Autodesk engaged the vendor Torpedo Group to simplify this complex proposition and create a messaging framework to engage a broad audience from technical practitioners to senior decision-makers.

Torpedo Group developed a creative platform around the relatable concept of "Brian-proofing" to personify common project errors. This strategy was executed through a fully integrated digital campaign, including a live-action film, social content, and targeted landing pages. The solution delivered extraordinary results for Autodesk, including a 737% rise in trial intent, a 330% uplift in Annual Contract Value won, and a 196% increase in store billings. The work also established a new growth strategy now being adopted across other Autodesk product teams.

Autodesk