Case Study: Help for Heroes achieves higher Christmas fundraising with Torchbox

Help for Heroes boosts PPC income 483% with Torchbox

Help for Heroes, a charity supporting veterans, faced a challenge during their Christmas campaign. Their brand awareness activity, "Send a message to a veteran," and their direct fundraising appeal were running as separate, competing campaigns. Torchbox was enlisted to help unify these strands into a coherent digital marketing strategy.

Torchbox's solution integrated both campaigns under a single funnel approach. They used targeted PPC, Performance Max campaigns, and video across search and YouTube to build awareness and drive donations, with clear landing pages for each user intent. This joined-up strategy delivered significant results for Help for Heroes: PPC income increased by 483% year-on-year, overall acquisition was nearly six times the target, and cost per acquisition hit its lowest point in 4.5 years.

Help for Heroes