Case Study: Disasters Emergency Committee raises £6 million in emergency funding with Torchbox

Disasters Emergency Committee raises £3 million in six weeks with Torchbox

The Disasters Emergency Committee (DEC) faced the challenge of needing to rapidly raise £3 million for its Middle East Humanitarian Appeal, with the added pressure of an unexpected UK Aid Match funding deadline during the competitive Christmas giving season. Partnering with digital agency Torchbox, the DEC needed to launch and scale a digital campaign quickly to cut through the noise and reach its target.

Torchbox leveraged its established emergency response process and close partnership with the DEC to immediately launch a digital campaign focused on paid Meta and search activity, supported by strong organic presence and SEO. This flexible, data-driven approach allowed for continuous optimization throughout the festive period. Torchbox's efforts helped the DEC raise £655,156 through digital channels alone and reach its full £3 million target in just six weeks, unlocking an additional £3 million in matched government funding for a total of £6 million in aid.

Disasters Emergency Committee